Wednesday, March 28, 2012
The L.A. Complex gets new lease at CTV
The drama, about young Canadian wannabes struggling to make it in Hollywood, premiered Jan. 10. It drew 351,000 viewers on CTV in overnight estimates. An additional 60,000 were counted the same night on MuchMusic.
The five subsequent episodes aired only on Much. It drew 87,000 there for the second episode, 40,000 for the third, 44,000 for the fourth.
Epitome Pictures invested heavily in the series, creating a Hollywood style back lot at their production centre in Toronto. An outdoor recreation of the infamous Hyland Gardens motel in Hollywood was also constructed, complete with swimming pool.
The series was executive produced and directed by Martin Gero, who helmed the Canadian feature Young People F--king. The L.A. Complex pretty much covers similar ground.
The timing of CTV's renewal is all about the launch of the series in the U.S. next month. It premieres on The CW April 24.
Programming officials there were very high on the series when I spoke with them in January, bumping it up from a proposed summer slot to directly follow the final episode of their long-running series One Tree Hill.
“We loved it," said Thom Sherman, Head of Development at The CW. “It’s an authentic look at people trying to make it in . It was edgy and smart, funny and fresh, and it just felt like a show that belonged on our network.”
Networks on both sides of the border are looking to reduce risk and share costs. The L.A. Complex seems like a good fit with that formula; now it just needs viewers to sign off on the deal.