Monday, July 11, 2011
Flashpoint still top gun in 4th season return
By way of comparison, Flashpoint Friday outgunned Thursday's ABC airing of similar cross-border cop entry Rookie Blue (5.68 mil.).
A huge hit in Canada, CBS treats Flashpoint like a utility player, bringing it in off the bench to spell pricier America-made starters and work innings in the summer months. The Canadian executive producers of Flashpoint, Anne Marie La Traverse and Bill Mustos, know their role and are willing to accept it as long as CBS keeps asking for more. Six more new episodes of Flashpoint will simulcast on CTV and CBS this summer Fridays at 8 ET before the series switches to Tuesday nights this fall on CTV. A fifth season has been ordered by the Canadian network; CBS, as usual, will make everybody sweat it out until the very end of September before renewing their commitment--a hardball tactic that keeps the price down.
The strong fourth season return should show CBS prez Nina Tassler and company that the fan base is not going anywhere and perhaps growing thanks to exposure on Netflix and other platforms. For more on this complicated cross border success story, check out this feature I wrote last week for The Canadian Press.