Tuesday, December 28, 2010
From the Department of WTF
CTV has treated /A\ like the free space in Bingo all season, flipping Two and a Half Men back and forth about as often as Charlie Sheen stumbles in and out of rehab. Neither seems to impact the show, with Two and a Half Men drawing close to two and a half million in a recent CTV outing.
This is a bit different--starting a show on one channel and ending it the same week on another. I guess if you're going to play Where's Waldo with a TV show, pick one as conspicuous as American Idol.
Still, Idol goes into this season with plenty of question marks, with Simon gone and Steve Tyler and J-Lo as judges. This is no time to make it a bit tricky to find.
CTV is betting viewers are savvy enough in 2011 to find it, whether its on CTV, /A\ or at CTV.ca. Or they think the show is damaged goods and is not worth airing twice a week on the same channel. The answer in a few weeks.