Wednesday, September 8, 2010
This Week's Podcast: Exit Tom Clark
But Lloyd did not. He outlasted Keith Morrison, Pamela Wallin and now Mr. Clark. All worthy successors as anchor of CTV National News, but as mere mortals doomed to drop out of the CTV anchor seat sweepstakes.
At 76, Lloyd Robertson has announced that he is taking a year-long victory lap and then leaving Canadians to figure out the headlines for themselves. He’s earned it. Nobody in North America can touch him for consistency and longevity. The man is the Gordie Howe of news anchors.
Lisa LaFlamme was recently announced as his replacement. Tom Clark was not.
He joins ex-Global anchor Kevin Newman on the sidelines. Newman was quick to tweet his support of Clark.
Which tells you exactly how relevant all this is. If two of Canada’s preeminent newscasters are tweeting the news to each other, who’s watching the 11 p.m. nightly newscast?
Well, almost 1.1 million tuned in to Lloyd Tuesday night, a shade ahead of Newman’s old newscast at 5:30 p.m. (although well behind Global in the 18-49 demo). The news habit is strongest among older viewers, not so much with kids under 50. Still, as long as pharmaceutical companies have Cialis and Viagra ads to place, newscasts will continue to be profit centres for networks.
You can listen to the podcast here.