Monday, April 21, 2008
Global Warming? Try Global Meltdown
How far has mighty Global slipped this season? Try behind CBC in the overall ratings. Sorta.
A release from the public broadcaster sent out via email in the last hour declared that "CBC-TV TRUMPS GLOBAL WITH PRIME-TIME SHARE OF 7.8." Apparently this hasn't happened since 1995 (and even that's hard to believe, given Global had Friends, Frasier and The X-Files back then).
The context has been sweetened, however. CBC conveniently narrows the season down to Oct. 1, 2007, to April 6, 2008, or, as they put it, weeks six through 32 of the season. During those weeks, from 7 p.m. to 11 p.m., CBC claims today that it averaged a 7.8 audience share among adults 2+ compared to Global's 7.4. (All numbers BBM/NMR.)
That narrow time frame is a little too handy. It chops off the first month of the actual TV season, when Global kicked ass with the return of hit U.S. shows like House, Heroes, Survivor and Prison Break. CBC, which doesn't start their season until October, gets hammered every September. The skewered survey also chops off the last two weeks, when new US episodes finally limped back onto Global's schedule in the wake of the writers strike (although CBC can now count those high NHL playoff numbers).
It basically narrows things down to CBC's advantage, especially those first 10 weeks of 2008, when the CBC launched several new prime time shows opposite Global's strike-decimated schedule. It would be like the Leafs saying, hey, throw out those six horrible weeks around Christmas, and don't count any games against tough teams, and we're in the playoffs. It just doesn't work that way.
Still, a year ago, Global could have beaten the CBC schedule with Deal Or No Deal and reruns of Train 48. Global is reeling, and those last four new episodes of House, which start on a new night next Monday, can't come fast enough.