In its new days and date premiere, the sexy prime time soap about the "secret lives of hockey wives" netted only 249,000 viewers. That almost exactly what it was getting on Fridays before CBC flipped it with lower rated rookie jPod.
The problem is that the CBC drama has gone from TV's deadest night to one of its most competitive. A new episode of Global's red hot House crushed MVP at 9 p.m., drawing an estimated 2,017,000 viewers. Over at CTV, Law & Order gobbled up another 1,115,000.
MVP may have an easier go of it next week with House back in reruns. The problem for MVP this week is that it retained so little of its strong CBC lead. The Rick Mercer Report (970,000) and This Hour Has 22 Minutes (742,000) scored typically solid ratings, especially up against CTV powerhouse American Idol (the night's overall winner with 2,407,000 viewers).
MVP could never find the flow on Fridays, either. Last Friday it sank to 222,000 viewers despite solid leads (Air Farce Live: 704,000; Rick Mercer repeat, 713,000) and a strong lead out (The National News at 746,000).
Over at Global at 10 last night, The Guard was good for 606,000. That's a decent, steady number for a domestic drama but a big drop off from that huge House lead-in.